In Pursuit of Excellence

The company with its unique advertising campaign captured the emerging Colour Television (CTV) market which was accentuated by the New Delhi Asian Games in 1982. MIRC Electronics quickly found a strong technological partner in JVC Japan, and introduced state of the art color televisions. The CTVs were not only the trend setters, but their design, aesthetics and Devil campaign became a signature for research and case studies at various business schools. With the change in the retail format to leverage its distribution strength, new product categories were introduced like Washing machines (WM), Digital Video Disc (DVD) players, Air Conditioners (AC), Microwave ovens (MWO), Flat panel TVs, Mobile Handsets (MO) more recently LED Lighting With the passage of time, superior products and the combination of a distinctive voice, a cutting-edge advertising strategy, and purposeful marketing ensured that Onida became a household name.

Whether you're a veteran professional or a recent graduate, you'll find an environment that allows you to explore and map out a dynamic career path tailored to your personal goals, and a supportive community of colleagues working together toward real opportunities to positively impact our company, our customers, and their own careers.

Our responsibility towards new employees doesn't stop at salaries and compensation alone. To enrich the skills of employees, we organize training at regular basis on latest technologies and new product.

We strongly believe that health is wealth; a healthy body reflects a healthy mind. At MIRC we occasionally organize health camps and we have dedicated in - house health care centre at our WADA Plant.

In this fast pace life at MEL we also ensure fun at work via festival celebration, entertainment activities by maintaining high appetite for work. While enjoying our life we do ensure that each one at MEL individually contributes back to the society in which ever possible away. Some of our CSR activities which we religious ensure are blood donation camps, development of rural areas, providing education aid for poor children.

Our commitment to our work will reflect in our attitude at work, our discipline and decorum while at work

Do remember if you believe in the best, you will be the best.